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10 E 50 + TARGET GROUP FOR LUCRATIVE!

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Make all the shops that you can make?

or she wants to win in the knowledge of the demographic factor to new customers who are faithful and reliable, and have the financial resources to be able to afford your products and services?

How many shops do you do with people about 5o or older? Over 60 and older?

The market for people in the age of tires is one of Germany more than 30 million members and has a majority in the national wealth. With the oldest baby boomers who are now 57 years old, the path is mapped out to achieve is that the older population a towering above all, growth in the coming years and decades.

If you are seriously interested in launching a concerted campaign to make more sales of older consumers, I give you here are 10 tips and suggestions from business people who have successfully wooed older consumers:

01 PUT OUT THE WELCOME MAT. Too many business people give older consumers is not the feeling of being welcome. Make sure that your company has a pleasant, welcoming atmosphere for their common customers. Ask older visitors on the spot for their open and honest opinion, whether that department meets their expectations. Your answers will help you to do your job better.

02 TRAIN YOUR EMPLOYEES. Especially young people sometimes need help to understand the needs, aspirations and ways of thinking of older customers. Build a basic training program, run a full-day workshop by experts and get into the house who know what is going on and are well versed with helpful guidelines for courting older consumers.

03 DO YOUR HOMEWORK. If you do not know very much about Germany's remarkably lucrative market for people in the age of tires, do your required homework. The best information Yourself on the Internet. Look for topics like this and read about it: 50 + target group, Generation 50plus, Silver Surfer, senior marketing. Visit the Internet portals such as seniors www.feierabend.de, www.atlantic-city.de or www.seniorweb.ch.

04th Do you employ older workers. If your sales and support staff composed entirely of employees at the age of 20, 30 or early 40s, you will miss the development of the market for people in the age of tires.

Subscribe now offering jobs for times with the thought that some older people in your company. Many of the older consumers prefer to be served by older buyers. And older workers (many are already retired and looking for an interesting part-time job) are reliable and usually require less training.

05th HEAR YOU SAY WHAT SENIOR CITIZENS. If you want Einlick win in the state, as your business is with the older consumers, make casual together an advisory group of 50Plussern. Make sure that seven out of ten members of different ages, education and social background are. Older people are, on average, more complicated and diverse than younger.

06th ADVERTISING PAYS. If you are seriously interested in attracting more customers in the senior market, then you have to know it. And the most effective way to do this, the advertising in a print medium with almost no wastage. I hold myself back here, to name a specific publication.

07th HAVE MORE FUN TO WORK. If you want to order the field of elderly consumers, it is better for you to hide your gloomy assumptions and negative stereotypes. Older people are generally optimistic, there are positive people who enjoy the pleasure and in an active, vigorous lifestyles. The more your work environment exudes this attitude, the better you can older consumers as customers.

08th REMOVE roadblocks. What stops you from an aggressive, well thought out mature market campaign? Resistive senior management? Record the facts together and put it before your boss. Skeptical because of lesser importance? Make clear the seriousness of why you do this, and get distracted by your program.

09th TALK ABOUT YOUR COMPANY. No marketing program for older people is complete, you will not take long to start a PR campaign, which can accentuate the positive about your company, its services and their offers. Maybe can take on their own staff, the PR, or get professional assistance from outside.

10th KEEP IT SIMPLE. Turn your efforts, no doctorate. See if you write down your most important activities and objectives on a single piece of paper . Can Call it your senior market game plan. Win your employees for helping you that a site is in a program able to attract a large number of new customers in the coming years and to hold.

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A fisherman, who knows where FISHING TO GO ...

True, so very happy I was not there when I got my first blogger theme 'target group 50 +' a few weeks ago turned into the net. Who will read it? Will anyone read it at all? As the response be?

But what shall I tell you: Two days after the publication called me a childhood friend I had not seen on the day exactly 32 years. He saw the headline of my weblog "More sales and profit with the 50 + target group 'in the Google search engine and discovered my phone number.

It was a long telephone conversation. And he concluded by saying: 'By the way, in my company I count the target group 50 + has long been my most profitable customers. " When I asked how he got the as made, he said almost apologetically about the entrepreneurship Of course:

'You must be willing to respond to the specific desires, needs and dreams of financial strength, but also consumer-experienced and critical customer and you must Never 'senior' to a 'senior' say, because they are only for the other old, never herself And he said philosophically easy:

'Age is not a destiny, only some of us take and it is also an unforeseeable accident. The age is enshrined in our biological program and is a completely normal part of our lives. Of course I can with this comprehensive approach to the design and marketing of my products and services'. win

new, lucrative customers in the genes Raton 50plus, it obviously makes a lot of fun, without losing sight of the young ones. No, he does not engage in 'ghetto-marketing' but a deliberately cross-generational marketing with the motto: 'What does this mean for older people accessible, means for younger comfort! "

'Well, I said to him, I know for successful Mailing is next to the right product, correct speech and the right value proposition, especially the right place is important. With correct address, I do not mean only by mail correctly. What does this mean in the address range for the target group 50 +? "

'target group is as diverse as those of more than 50 years. Since there are, to name just four examples: the World Open, which like to travel, then the happy lovers, who want it can go well into old age in the first place, but also the critical philosopher with a certain lack of spontaneous desire and joy, not to mention the domestic Schaffer encountered in the many Heimwerkermaerkten at every turn. "

During a 20-year-old fun on Allgemeinplaetzen have similar interests and age as such as a selection feature makes sense, have emerged in older people because of their decades-long experience of life very individual personalities with different interests that can be measured not only by age . You know, there are 50-year-old, who are already totally in addition to the life and 80-year-old, which are full of zest for life only pretending.

Older people run just not behind a uniform trend, they can not be squeezed into a scheme and manipulate, that is apply, as the younger among the target groups is often the case. Due to the years of consumer experience older people with the relevant critical. Not rent your first apartment, but perhaps the fifth, they do not buy the first car, but perhaps the tenth. They put more emphasis on quality and can afford them financially, too. "

'Have you 50plus addresses from the target group, which are selected according to different criteria? For what good is a sympathetic and convincing range of mailing, the honest value proposition when it is sent to a recipient who can not do anything special? The message must fit for the address and the address to the embassy. Just as the fish for bait and the bait to the fish. Is not it? "

'Absolutely right. In the target group marketing 50plus addresses only a single characteristic, age, use means nothing else than 'to fish in troubled waters' after the Moto: some will have scrumptious. Smart anglers know the Fischgruende where worth fishing, where the large fish that match your bait. "

But where, I asked, getting impatient, you get the addresses that meet the individual personalities and different interests of the target group 50 + accurately, the message to your mailing address right? 'That I will gladly tell you! " So far the story.

And thus from current addresses of the financially strong, sales and consumer-ready 'the old boys' with their specific consumer and Freizeitpraeferenzen benefit, you can download right here and the 50 plus your mailing address right audience:

Fischer & Partner, Hamburg, Phone 040 / 604 89 30, E-mail: fischerpartner@t-online.de

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ESTABLISHING THE "Initiative 50plus"

Dear Reader Dear reader,

to help the entrepreneurs, the revenue potential of
financially strong, purchase and consumption-ready, but also
consumption experienced and critical audience 50plus
exploit has for years been my mission.

Concomitantly, the topic of
wishes and needs of older people for generations
-friendly products and services.

is why when the 50-plus generation market segment
by most companies still as strong
neglected, with sales of lucrative offer good returns
almost here?

I found out it is the fear, the fear of mostly young
advertisers, marketers and product developers
before the 50-plus generation, the generation of their parents and grandparents
.

It is the fear of old age as a barrier in itself, the
afraid to land by lack of empathy and
not just generational value proposition, a
flop and possibly endanger their own careers to
.

And so concern itself marketers, advertisers and product developers prefer
with them well familiar
the ages of 14 - 49 year olds, with their know
out with her she can not go wrong.

SETTING WITH SUCH COMPANIES GIVE

MILLION SALES AND AGREE TO MEET URGENT REQUIRED
CONTRIBUTIONS TO CONSERVATION AND INCREASE YOUR PROFITABILITY
AND BACKUP OF
EXISTENZFAEHIGKEIT.

When you have in mind that nowadays,
more than 30 million German over 50 years old
- and rising - and about four times have as much
Geldvermoegen as the average
normal citizens, it's almost criminal for
the audience to ignore 50 + more!

TO THIS END TO IGNORANCE, I HAVE THE
'Initiative 50plus "FOUNDED THE LATER IN AN EV
ON GO SET.

The 'Initiative 50 +' will take through to shed,
date information and practical know-how,
the marketers, advertisers and product developers to
fear of the unfamiliar target group 50 +
and thus generate new, lucrative revenue!

The 'Initiative 50 +' to help those responsible WITHOUT PREJUDICE
activate with intergenerational
products and services, the revenue potential slumbering
the financially strong, purchase and prepare consumer-old boy
!

THAT THE 'INITIATIVE 50plus' STARTED
KANNN, YOU NEED A FINANCIAL BASIS. I INVITE YOU

THIS VERY WARM ON HIMSELF TO THIS PIONEERING
AND FUTURE INITIATIVE AS SAFE
* * SPONSOR TO PARTICIPATE!

self-help even a small financial contribution to bring the
planned actions to fast on the road.

I'm sure you and your company benefit
'Initiative 50 +' of the!

I am happy if I can count on your friendly
support.

Best regards from Lake Constance

Edwin E. Braatz


PS

FOR THE TRANSFER OF YOUR CONTRIBUTION SPONSORED
, PLEASE USE THE FOLLOWING BANK ACCOUNT
:

Edwin E. Braatz, account Nr.2718476
69,040,045 Commerzbank BLZ Konstanz. Purpose:
'Initiative 50 +'.

Thank you for your cooperation.

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marketing for the Generation 50plus

Forget cliches, you value positive relationships!

matter if you do market for homes, cruises, cars and health services, the success will depend increasingly on your ability to reach the hearts of consumers and not directly to their head. I can still paint a clear picture of the future, but I can say with certainty that the market success of the Generation 50plus not by sight the Rear-view can be found.

Since the statistical age of the 50plus generation inexorably climbs upwards, in the decades has not changed much. Advertisements and other things increase the clichés, expressions are used exclusively by elderly, seniors, senior travel, old people, pensioners, retirees, residents and nursing care to identify these consumers. Models may be shown

older and more realistic, but many advertisers do not realize that it is not their words that remain in the memory of the consumer, but the images associated with words. to

Additionally, positive Images is the inclusion of positive terms and Fachausdruecke required. Expressions such as the elderly, seniors, etc. should be removed from the marketing vocabulary and conditional, to be replaced on the real Lebensgefuehl Generation 50plus agreed terms.

a term is perceived as negative, close unnoetigerweise from potential consumers.

Using a less descriptive rather than conditional on a particular stimulus responsive language, is not that complicated. If you can not communicate without using a label, your chance of greater success is unlikely.

If people do not enjoy yourself with your own Aelterwerden, it is very unlikely that they can build a relationship with older clients. How do the leaders feel in your marketing team at the question of his own Aelterwerdens?

If they describe positive experiences, they will intuitively do the right thing. If not, they will be for decades, a victim of meaningless cliches and their work will be inadequate, despite previous success with traditional marketing campaigns.

addition to the use of correct language, print, electronic and direct mail advertising will be much more effective if you use an emotional story-telling * * approach that appeals to both the heart and the mind.

Because the human mind has not to suppress desire to complete an unfinished picture, marketers must learn to use that fact to their advantage. When acting as a lever creativity of the consumer, the consumer must be allowed, not the marketer to create an image that suits his desires, needs and his aspirations.

The Internet has moved from monologue to dialogue marketing - the consumers have won back control. Customers can conveniently compare and shop from her chair, talking with like-minded people everywhere in the world and share their experiences.

Experienced clients know what is required to sell to them, and you have to make a market there go where they are expected to take place by the consumers that they get to where you want them to be. Success in the market of generation means 50 plus: building positive relationships, taking time to listen, to understand rather than to take on outdated objections.

Simply put, you have to look beyond the clichés to discover the potential of an incredible, unique differentiated market.

Copyright by Edwin E. Braatz

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The error of the direct marketers

One of the biggest mistakes of the direct marketers is their thinking that people are not willing to over 50 are read, or that they are not able to understand and comprehend. But the fact is that people over 50 are one of the most generous response groups in direct marketing.

They are happy to receive mail and read it carefully. Are you willing to read longer letters and mailings LONG, and they are the best mail order customers in terms of the frequency of their orders, the variety of items ordered and the higher purchasing Voluminas.

This is the reason why the inclusion of the 50plus generation in marketing strategy is so successful!