Whenever I am asked to write something for a company, is one of my first questions I routinely ask, "Are there testimonials?" Sometimes companies have collected them, but are not quite sure what to do with it should. Usually, however, none exists.
Testimonials Why so important? And why do you need them in your marketing tool box?
Testimonials are important because they tell your prospects and customers how others think of you.
testimonials are (usually) unbiased support, and because they are given to you by satisfied customers, without any money the hand moves to give testimonials to your products, your service and your company a lot of credibility.
And help can Testimonials to reduce the risk if you do with an "unknown" company shops.
Testimonials are easy to get - ask every customer for a testimonial after you have completed a project or a sale. The people there can give you, assuming you are a great company to make it deals.
Take testimonials on in your sales and marketing materials. They can be used everywhere, including:
>> sites. Hold together Testimonials in a field, or sprinkle them generously over> the whole site
> Print ads. Scroll through business magazines and see how other companies use
Testimonials>> Direct Mail. Use testimonials in direct mail (sales letters) and Landing Pages + + + + + + http://www.mailingpower.com
>> newsletter. Whether printed or electronic, newsletters are an ideal place to complete it with testimonials
>> brochures. Long Testimonials in the form of case studies show your prospects how your product in the "real world" actually works.
Testimonials are an easy (And not expensive) way to more penetrating power in your marketing campaigns.
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