What word everyone hears the most? Which word of each person reacts with a hundred percent certainty? Right! On his own behalf. His favorite word!
Let us use this fact and speak to the recipient mailing to his personal name. Pure emotion!
No other form of advertising than the "direct advertising (other than personal Verkaufsgespraeche) creates the" Be-emotion ", this" touch the soul. "
they have the issue of direct mail from this perspective, consider that one?
know professional writers who Recipients of mailings will have answered two unspoken questions immediately before reading further: 1 Q: I am interested in this? " 2. Q: What do I get? " (What's in it for me?)
the reader in a maximum of 20 seconds for him a satisfactory answer, the letter ends up unread in the trash! Before
but the view of the reader to the value proposition in the mailing is aimed, will see his subconscious his personal name. Did he discovers his eyes, and he has also written more correctly, the chances are great that the recipient continues to read!
PS
direct marketing with a personal approach is particularly useful for the target group 50 + purchase decisions Importance.
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