One of the biggest mistakes of the direct marketers is their thinking that people are not willing to over 50 are read, or that they are not able to understand and comprehend. But the fact is that people over 50 are one of the most generous response groups in direct marketing.
They are happy to receive mail and read it carefully. Are you willing to read longer letters and mailings LONG, and they are the best mail order customers in terms of the frequency of their orders, the variety of items ordered and the higher purchasing Voluminas.
This is the reason why the inclusion of the 50plus generation in marketing strategy is so successful!
