Should You Take A Shower Before Wax

10 E 50 + TARGET GROUP FOR LUCRATIVE!

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Make all the shops that you can make?

or she wants to win in the knowledge of the demographic factor to new customers who are faithful and reliable, and have the financial resources to be able to afford your products and services?

How many shops do you do with people about 5o or older? Over 60 and older?

The market for people in the age of tires is one of Germany more than 30 million members and has a majority in the national wealth. With the oldest baby boomers who are now 57 years old, the path is mapped out to achieve is that the older population a towering above all, growth in the coming years and decades.

If you are seriously interested in launching a concerted campaign to make more sales of older consumers, I give you here are 10 tips and suggestions from business people who have successfully wooed older consumers:

01 PUT OUT THE WELCOME MAT. Too many business people give older consumers is not the feeling of being welcome. Make sure that your company has a pleasant, welcoming atmosphere for their common customers. Ask older visitors on the spot for their open and honest opinion, whether that department meets their expectations. Your answers will help you to do your job better.

02 TRAIN YOUR EMPLOYEES. Especially young people sometimes need help to understand the needs, aspirations and ways of thinking of older customers. Build a basic training program, run a full-day workshop by experts and get into the house who know what is going on and are well versed with helpful guidelines for courting older consumers.

03 DO YOUR HOMEWORK. If you do not know very much about Germany's remarkably lucrative market for people in the age of tires, do your required homework. The best information Yourself on the Internet. Look for topics like this and read about it: 50 + target group, Generation 50plus, Silver Surfer, senior marketing. Visit the Internet portals such as seniors www.feierabend.de, www.atlantic-city.de or www.seniorweb.ch.

04th Do you employ older workers. If your sales and support staff composed entirely of employees at the age of 20, 30 or early 40s, you will miss the development of the market for people in the age of tires.

Subscribe now offering jobs for times with the thought that some older people in your company. Many of the older consumers prefer to be served by older buyers. And older workers (many are already retired and looking for an interesting part-time job) are reliable and usually require less training.

05th HEAR YOU SAY WHAT SENIOR CITIZENS. If you want Einlick win in the state, as your business is with the older consumers, make casual together an advisory group of 50Plussern. Make sure that seven out of ten members of different ages, education and social background are. Older people are, on average, more complicated and diverse than younger.

06th ADVERTISING PAYS. If you are seriously interested in attracting more customers in the senior market, then you have to know it. And the most effective way to do this, the advertising in a print medium with almost no wastage. I hold myself back here, to name a specific publication.

07th HAVE MORE FUN TO WORK. If you want to order the field of elderly consumers, it is better for you to hide your gloomy assumptions and negative stereotypes. Older people are generally optimistic, there are positive people who enjoy the pleasure and in an active, vigorous lifestyles. The more your work environment exudes this attitude, the better you can older consumers as customers.

08th REMOVE roadblocks. What stops you from an aggressive, well thought out mature market campaign? Resistive senior management? Record the facts together and put it before your boss. Skeptical because of lesser importance? Make clear the seriousness of why you do this, and get distracted by your program.

09th TALK ABOUT YOUR COMPANY. No marketing program for older people is complete, you will not take long to start a PR campaign, which can accentuate the positive about your company, its services and their offers. Maybe can take on their own staff, the PR, or get professional assistance from outside.

10th KEEP IT SIMPLE. Turn your efforts, no doctorate. See if you write down your most important activities and objectives on a single piece of paper . Can Call it your senior market game plan. Win your employees for helping you that a site is in a program able to attract a large number of new customers in the coming years and to hold.

Highlights For Almost Black Hair

A fisherman, who knows where FISHING TO GO ...

True, so very happy I was not there when I got my first blogger theme 'target group 50 +' a few weeks ago turned into the net. Who will read it? Will anyone read it at all? As the response be?

But what shall I tell you: Two days after the publication called me a childhood friend I had not seen on the day exactly 32 years. He saw the headline of my weblog "More sales and profit with the 50 + target group 'in the Google search engine and discovered my phone number.

It was a long telephone conversation. And he concluded by saying: 'By the way, in my company I count the target group 50 + has long been my most profitable customers. " When I asked how he got the as made, he said almost apologetically about the entrepreneurship Of course:

'You must be willing to respond to the specific desires, needs and dreams of financial strength, but also consumer-experienced and critical customer and you must Never 'senior' to a 'senior' say, because they are only for the other old, never herself And he said philosophically easy:

'Age is not a destiny, only some of us take and it is also an unforeseeable accident. The age is enshrined in our biological program and is a completely normal part of our lives. Of course I can with this comprehensive approach to the design and marketing of my products and services'. win

new, lucrative customers in the genes Raton 50plus, it obviously makes a lot of fun, without losing sight of the young ones. No, he does not engage in 'ghetto-marketing' but a deliberately cross-generational marketing with the motto: 'What does this mean for older people accessible, means for younger comfort! "

'Well, I said to him, I know for successful Mailing is next to the right product, correct speech and the right value proposition, especially the right place is important. With correct address, I do not mean only by mail correctly. What does this mean in the address range for the target group 50 +? "

'target group is as diverse as those of more than 50 years. Since there are, to name just four examples: the World Open, which like to travel, then the happy lovers, who want it can go well into old age in the first place, but also the critical philosopher with a certain lack of spontaneous desire and joy, not to mention the domestic Schaffer encountered in the many Heimwerkermaerkten at every turn. "

During a 20-year-old fun on Allgemeinplaetzen have similar interests and age as such as a selection feature makes sense, have emerged in older people because of their decades-long experience of life very individual personalities with different interests that can be measured not only by age . You know, there are 50-year-old, who are already totally in addition to the life and 80-year-old, which are full of zest for life only pretending.

Older people run just not behind a uniform trend, they can not be squeezed into a scheme and manipulate, that is apply, as the younger among the target groups is often the case. Due to the years of consumer experience older people with the relevant critical. Not rent your first apartment, but perhaps the fifth, they do not buy the first car, but perhaps the tenth. They put more emphasis on quality and can afford them financially, too. "

'Have you 50plus addresses from the target group, which are selected according to different criteria? For what good is a sympathetic and convincing range of mailing, the honest value proposition when it is sent to a recipient who can not do anything special? The message must fit for the address and the address to the embassy. Just as the fish for bait and the bait to the fish. Is not it? "

'Absolutely right. In the target group marketing 50plus addresses only a single characteristic, age, use means nothing else than 'to fish in troubled waters' after the Moto: some will have scrumptious. Smart anglers know the Fischgruende where worth fishing, where the large fish that match your bait. "

But where, I asked, getting impatient, you get the addresses that meet the individual personalities and different interests of the target group 50 + accurately, the message to your mailing address right? 'That I will gladly tell you! " So far the story.

And thus from current addresses of the financially strong, sales and consumer-ready 'the old boys' with their specific consumer and Freizeitpraeferenzen benefit, you can download right here and the 50 plus your mailing address right audience:

Fischer & Partner, Hamburg, Phone 040 / 604 89 30, E-mail: fischerpartner@t-online.de