Modern seniors do not see anymore of how it complies with our ideas of "Grandma" and "Grandpa".
you live differently: The "boys Old enjoy "their lives: They are looking to travel, learn new hobbies to operate expensive sports that enjoy attention to your health, fitness, wellbeing, beauty and the little extra for clothing, equipment or furnishings. Grandmas and grandpas of yesterday become the "High- potential of tomorrow!
High purchase and consumer willingness
In Germany there are already 30 million people 50 Years older! By 2010, every second person will be over 50 years old, while the group of 14-to 49-year-old is shrinking steadily. Only ten years and in Germany has more people aged over 60 than under 20!
The 50-plus generation is not only to present, but dominated and materially. Their purchasing power is about four times as high as that of the average household by and their discretionary money ratio is about three times as high as that of the 20-year-old! Best - Ager were willing to spend the money even if they present reasonable offers.
is time for companies, their view of to turn away the youth orientation and strengthened to address the "old boys"!
target group analysis
The "old boys" are internetaffin ! They use the Internet to consume and enjoy their lives. Almost 50 percent of the 50-year-olds regularly surf . The potential yields of 15 million users , the e-mail marketing can be achieved!
Almost a third of the "old boys", once daily, except house, another third more times a week. For the 50 - to 75-year-old takes an "active leisure time," a high priority. Over 12 million people in this group are committed to it. According to the frequency results in the following order:
work in the garden, hiking, swimming, gymnastics / aerobics, bowling, racing -/Sportradfahren, tennis, mountain climbing, cross country skiing, golf.
Arts house except to say not only take action themselves. Thus, the following events are regularly of "old boys" visited. According to the frequency results in the following order:
theater / opera / theater, music events, concerts, Kunsausstellungen , museums, galleries, party events.
There are, however, sought not only events in the home or in the vicinity. travel 50 km to 75-year-olds and more to a classical concert, to visit a theater or opera performance - about 10 percent the 50.
In Travel / Tourism are the "boys Old to keep "not. Already, 50 percent (!) Of all trips taken by seniors! 30 percent of the "old boys" take more holidays and leisure travel per year. Top favorites are their own country or German speaking areas.
If the generation of "old boys" not just except house, they stand for "cozy, convivial," free-time activities on the schedule. According to the frequency results in the following order:
read newspapers, watch sports on television, read magazines, read books, solve puzzles, listen to folk music, listening to classical music, Home Improvement, collect playing cards, knitting / crocheting, model making as a hobby, stamps, playing chess.
To enjoy life can, it will require not only the financial resources of a very important prerequisite: the health. The "old boys" are very conscious of their health, they do much to preserve it. These include:
The regular course of medical screening, regular examination of the body weight , debt physical and mental fitness, natural remedies and homeopathic medicines, health food, Healthy lifestyles, health food.
"Young Old" want to be as long as possible independent and autonomous. With age, this means " Health Sports " because the activity is based not performance, but rather focused on fun and fitness.
boost for Wellness - and fitness Studios that gentle exercise such as yoga, Stretching , spine or water aerobics, Aqua - jogging , dance jogging on: This means the trampoline , Joyrobic or Stick - Walking offer.
Numerous research results show the positive effects of exercise on the health and general well-being of older people. Physical training counteracts many degeneration processes and affects the physical performance positively.
The training in a modern, young people visited the gym, strengthens the confidence and new youth and stressed to cope situations.
To reach the target group 50 +
No other target group thus has many individuals, so people with different behavior patterns, feelings, life experiences and skills, such as the "young old" .
The risk for advertisers, marketers and sellers is so large, these -spending, experienced and critical consumers wrong to say, to communicate in the best case, past them to hurt in the worst case, their feelings. In order to win the favor of the
seniors, it is therefore sufficient to not only have the correct addresses!
As Direct mailing copywriter and Expert 50 + with its own emotional access to the target group, texte I have for you -selling mailings to 12 pages or more, Landing Pages , E- mailings and web texts with senior close real value proposition. In order to communicate barrierless 50plus your product and services with a lucrative target group!
you live differently: The "boys Old enjoy "their lives: They are looking to travel, learn new hobbies to operate expensive sports that enjoy attention to your health, fitness, wellbeing, beauty and the little extra for clothing, equipment or furnishings. Grandmas and grandpas of yesterday become the "High- potential of tomorrow!
High purchase and consumer willingness
In Germany there are already 30 million people 50 Years older! By 2010, every second person will be over 50 years old, while the group of 14-to 49-year-old is shrinking steadily. Only ten years and in Germany has more people aged over 60 than under 20!
The 50-plus generation is not only to present, but dominated and materially. Their purchasing power is about four times as high as that of the average household by and their discretionary money ratio is about three times as high as that of the 20-year-old! Best - Ager were willing to spend the money even if they present reasonable offers.
is time for companies, their view of to turn away the youth orientation and strengthened to address the "old boys"!
target group analysis
The "old boys" are internetaffin ! They use the Internet to consume and enjoy their lives. Almost 50 percent of the 50-year-olds regularly surf . The potential yields of 15 million users , the e-mail marketing can be achieved!
Almost a third of the "old boys", once daily, except house, another third more times a week. For the 50 - to 75-year-old takes an "active leisure time," a high priority. Over 12 million people in this group are committed to it. According to the frequency results in the following order:
work in the garden, hiking, swimming, gymnastics / aerobics, bowling, racing -/Sportradfahren, tennis, mountain climbing, cross country skiing, golf.
Arts house except to say not only take action themselves. Thus, the following events are regularly of "old boys" visited. According to the frequency results in the following order:
theater / opera / theater, music events, concerts, Kunsausstellungen , museums, galleries, party events.
There are, however, sought not only events in the home or in the vicinity. travel 50 km to 75-year-olds and more to a classical concert, to visit a theater or opera performance - about 10 percent the 50.
In Travel / Tourism are the "boys Old to keep "not. Already, 50 percent (!) Of all trips taken by seniors! 30 percent of the "old boys" take more holidays and leisure travel per year. Top favorites are their own country or German speaking areas.
If the generation of "old boys" not just except house, they stand for "cozy, convivial," free-time activities on the schedule. According to the frequency results in the following order:
read newspapers, watch sports on television, read magazines, read books, solve puzzles, listen to folk music, listening to classical music, Home Improvement, collect playing cards, knitting / crocheting, model making as a hobby, stamps, playing chess.
To enjoy life can, it will require not only the financial resources of a very important prerequisite: the health. The "old boys" are very conscious of their health, they do much to preserve it. These include:
The regular course of medical screening, regular examination of the body weight , debt physical and mental fitness, natural remedies and homeopathic medicines, health food, Healthy lifestyles, health food.
"Young Old" want to be as long as possible independent and autonomous. With age, this means " Health Sports " because the activity is based not performance, but rather focused on fun and fitness.
boost for Wellness - and fitness Studios that gentle exercise such as yoga, Stretching , spine or water aerobics, Aqua - jogging , dance jogging on: This means the trampoline , Joyrobic or Stick - Walking offer.
Numerous research results show the positive effects of exercise on the health and general well-being of older people. Physical training counteracts many degeneration processes and affects the physical performance positively.
The training in a modern, young people visited the gym, strengthens the confidence and new youth and stressed to cope situations.
To reach the target group 50 +
No other target group thus has many individuals, so people with different behavior patterns, feelings, life experiences and skills, such as the "young old" .
The risk for advertisers, marketers and sellers is so large, these -spending, experienced and critical consumers wrong to say, to communicate in the best case, past them to hurt in the worst case, their feelings. In order to win the favor of the
seniors, it is therefore sufficient to not only have the correct addresses!
As Direct mailing copywriter and Expert 50 + with its own emotional access to the target group, texte I have for you -selling mailings to 12 pages or more, Landing Pages , E- mailings and web texts with senior close real value proposition. In order to communicate barrierless 50plus your product and services with a lucrative target group!
