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ESTABLISHING THE "Initiative 50plus"

Dear Reader Dear reader,

to help the entrepreneurs, the revenue potential of
financially strong, purchase and consumption-ready, but also
consumption experienced and critical audience 50plus
exploit has for years been my mission.

Concomitantly, the topic of
wishes and needs of older people for generations
-friendly products and services.

is why when the 50-plus generation market segment
by most companies still as strong
neglected, with sales of lucrative offer good returns
almost here?

I found out it is the fear, the fear of mostly young
advertisers, marketers and product developers
before the 50-plus generation, the generation of their parents and grandparents
.

It is the fear of old age as a barrier in itself, the
afraid to land by lack of empathy and
not just generational value proposition, a
flop and possibly endanger their own careers to
.

And so concern itself marketers, advertisers and product developers prefer
with them well familiar
the ages of 14 - 49 year olds, with their know
out with her she can not go wrong.

SETTING WITH SUCH COMPANIES GIVE

MILLION SALES AND AGREE TO MEET URGENT REQUIRED
CONTRIBUTIONS TO CONSERVATION AND INCREASE YOUR PROFITABILITY
AND BACKUP OF
EXISTENZFAEHIGKEIT.

When you have in mind that nowadays,
more than 30 million German over 50 years old
- and rising - and about four times have as much
Geldvermoegen as the average
normal citizens, it's almost criminal for
the audience to ignore 50 + more!

TO THIS END TO IGNORANCE, I HAVE THE
'Initiative 50plus "FOUNDED THE LATER IN AN EV
ON GO SET.

The 'Initiative 50 +' will take through to shed,
date information and practical know-how,
the marketers, advertisers and product developers to
fear of the unfamiliar target group 50 +
and thus generate new, lucrative revenue!

The 'Initiative 50 +' to help those responsible WITHOUT PREJUDICE
activate with intergenerational
products and services, the revenue potential slumbering
the financially strong, purchase and prepare consumer-old boy
!

THAT THE 'INITIATIVE 50plus' STARTED
KANNN, YOU NEED A FINANCIAL BASIS. I INVITE YOU

THIS VERY WARM ON HIMSELF TO THIS PIONEERING
AND FUTURE INITIATIVE AS SAFE
* * SPONSOR TO PARTICIPATE!

self-help even a small financial contribution to bring the
planned actions to fast on the road.

I'm sure you and your company benefit
'Initiative 50 +' of the!

I am happy if I can count on your friendly
support.

Best regards from Lake Constance

Edwin E. Braatz


PS

FOR THE TRANSFER OF YOUR CONTRIBUTION SPONSORED
, PLEASE USE THE FOLLOWING BANK ACCOUNT
:

Edwin E. Braatz, account Nr.2718476
69,040,045 Commerzbank BLZ Konstanz. Purpose:
'Initiative 50 +'.

Thank you for your cooperation.

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marketing for the Generation 50plus

Forget cliches, you value positive relationships!

matter if you do market for homes, cruises, cars and health services, the success will depend increasingly on your ability to reach the hearts of consumers and not directly to their head. I can still paint a clear picture of the future, but I can say with certainty that the market success of the Generation 50plus not by sight the Rear-view can be found.

Since the statistical age of the 50plus generation inexorably climbs upwards, in the decades has not changed much. Advertisements and other things increase the clichés, expressions are used exclusively by elderly, seniors, senior travel, old people, pensioners, retirees, residents and nursing care to identify these consumers. Models may be shown

older and more realistic, but many advertisers do not realize that it is not their words that remain in the memory of the consumer, but the images associated with words. to

Additionally, positive Images is the inclusion of positive terms and Fachausdruecke required. Expressions such as the elderly, seniors, etc. should be removed from the marketing vocabulary and conditional, to be replaced on the real Lebensgefuehl Generation 50plus agreed terms.

a term is perceived as negative, close unnoetigerweise from potential consumers.

Using a less descriptive rather than conditional on a particular stimulus responsive language, is not that complicated. If you can not communicate without using a label, your chance of greater success is unlikely.

If people do not enjoy yourself with your own Aelterwerden, it is very unlikely that they can build a relationship with older clients. How do the leaders feel in your marketing team at the question of his own Aelterwerdens?

If they describe positive experiences, they will intuitively do the right thing. If not, they will be for decades, a victim of meaningless cliches and their work will be inadequate, despite previous success with traditional marketing campaigns.

addition to the use of correct language, print, electronic and direct mail advertising will be much more effective if you use an emotional story-telling * * approach that appeals to both the heart and the mind.

Because the human mind has not to suppress desire to complete an unfinished picture, marketers must learn to use that fact to their advantage. When acting as a lever creativity of the consumer, the consumer must be allowed, not the marketer to create an image that suits his desires, needs and his aspirations.

The Internet has moved from monologue to dialogue marketing - the consumers have won back control. Customers can conveniently compare and shop from her chair, talking with like-minded people everywhere in the world and share their experiences.

Experienced clients know what is required to sell to them, and you have to make a market there go where they are expected to take place by the consumers that they get to where you want them to be. Success in the market of generation means 50 plus: building positive relationships, taking time to listen, to understand rather than to take on outdated objections.

Simply put, you have to look beyond the clichés to discover the potential of an incredible, unique differentiated market.

Copyright by Edwin E. Braatz