Sunday, December 25, 2005

Misty Mundae Vampire Movie

BEST MARKETING - A RISK?

Yes, but only for young referrer!

Best-Ager senior citizens benefit from the value proposition and a barrier-free communication of product and services!

most young recruiters, however often risking their careers or even lose their job if they want to make the lucrative and growing target group 50 + only to their customers.

Why? Flops are inevitable! As young people should be able - and willing - to motivate others who are their parents or even their grandparents could? They are not, and they do not often!

For creative people, whose careers are finished mostly as if they have exceeded the 30, they are invisible, people in the "best years"! Your response ignores the most powerful financial, consumer and ausgabenfreudigste target group! At best, they assume that people feel the age of 50 to 75 of the advertising exactly the same way as people aged 25 to 49 This is a serious mistake!

Imagine: A 50 - or 60-year-old advertises the generation of "VIVA." Ridiculous, unacceptable, ineffective, you say, and you are right. Conversely, we experience it every day but 25-year-old make 50 plus advertisements for the Generation. And that's just ridiculous, unacceptable and ineffective!

entrepreneurs take note: do not accept any longer that advertisers sleep out of sheer fear of the target group 50 + billion potential can and must give you a safe and lucrative income!

you do not venturing through ignorance and lack of empathy, the weakening of your earning power and security of your existence!

Look no more anxious to strict bank rating Basel II and its possible existence-threatening consequences. Get the necessary for your business Liquidity directly from the "client money" and rid yourself of the painful pressure of financial dependence on banks and high interest rates!

Do you agree with your value proposition and your target communicative speech, subtle and sensitive as the special demands and needs of older people. Best by a best-ager as recruiters who just thinks of his own emotional access so, feel and behave like the target audience is 50 plus itself

Thursday, November 10, 2005

Proteins For Sale Singapore

'OLD BOY' - A UNHOMOGENE AUDIENCE!

delineation of consumer groups, the chronological age of people only conditional, for the senior market segment, not at all. Not determine the age and sex selection, but the buying behavior in the qualitative Sense.

An examination of the target group of "old boys" on their features, will quickly realize that this is not a homogeneous group. Instead, older people vary considerably in their properties and the resulting need need. Some behave like old men and even with 50 others with 70 as young people. You can be 40 as 60 or 60 until 40, depending on life style and nutrition, hereditary factors and stress. The challenge is to find tailormade for each client!

have one thing in "Young Old" common: they want addressed in no case to their age be! Marketing for the elderly should therefore be no age marketing but must be a life experience of marketing, which takes up the lifestyle of the "best years"!

No other target group thus has many individuals, so people with different behavior patterns, feelings, life experiences and skills, such as the "old boys".

The risk for advertisers, marketers and sellers is so large, these free-spending, experienced and critical consumers wrong to say, to communicate in the best case, past them to hurt in the worst case, their feelings. "In order to win over 50-year-old great sensitivity is required, "says Alexander Wild, founder and chairman of Feierabend.com in an interview with the trade magazine".

As a 25-to 30-year advertising not naturally feels, thinks and acts like a 50, 60 or 70 years, it comes again 50 + to serious errors in the promotional approach of the target group and the loss of revenue and profit opportunities !

No matter what industry, I recommend as a first phase, to divide the target group 50 + in sub-target groups. To this end, the provider must determine which group of people behind its 50 to 70-year-old customer. Are the entrepreneurs, managers, doctors, accountants or handyman?

In the second phase covers the needs, interests and problems of the target group. And not just in relation to the petition to end product, but broad in the areas of life, leisure, cultural and other interests. This results in different types of customers, design environments and subject areas in which the product can be positioned.


The 4 main types of customers
for a senior-friendly approach

A. The senior of the future

innovative, open-minded, future-oriented, positive attitude,
is adventure driven, making frequent visits to the constant search for novelty,
in foreign countries

B. The happy lovers

connoisseur who wants it can go well in his old age in the first place, sociable,
complacent, moving mostly in local, regional area

C. The disciplined philosopher

tend elitist, thirsting for education, culturally-aware, critical to pessimistiche
on life, a serious approach in all activities, commitment and discipline,
certain lack of spontaneous joy and pleasure

D. Retired The domestic Schaffer

, let's home fixed practitioners and Schaffer, special interest in work
in the house and garden. Strong need for security, quality-conscious and well-insured.

(Source: TA-Media AG)

Those who know the interests, views and attitudes of its customers, speaks to them specifically. The market makers must learn to look closely and ask to distinguish different groups to meet their specific needs and requirements correctly and to find tailormade for each client!
have
Despite the differences in the expectations of elderly clients to purchase a common component: In addition to the supply function, the shopping for the Senior primarily a function of experience! He seeks social contact and places more emphasis on friendly sales staff as to expertise or value for money!

Saturday, November 5, 2005

Delta Dental Ppo Vs Aetna Dmo

HUMAN FAVORITE WORD! WHY ARE SO IMPORTANT

What word everyone hears the most? Which word of each person reacts with a hundred percent certainty? Right! On his own behalf. His favorite word!

Let us use this fact and speak to the recipient mailing to his personal name. Pure emotion!

No other form of advertising than the "direct advertising (other than personal Verkaufsgespraeche) creates the" Be-emotion ", this" touch the soul. "

they have the issue of direct mail from this perspective, consider that one?

know professional writers who Recipients of mailings will have answered two unspoken questions immediately before reading further: 1 Q: I am interested in this? " 2. Q: What do I get? " (What's in it for me?)

the reader in a maximum of 20 seconds for him a satisfactory answer, the letter ends up unread in the trash! Before

but the view of the reader to the value proposition in the mailing is aimed, will see his subconscious his personal name. Did he discovers his eyes, and he has also written more correctly, the chances are great that the recipient continues to read!

PS
direct marketing with a personal approach is particularly useful for the target group 50 + purchase decisions Importance.

Saturday, August 27, 2005

Burping And Stomach Flu

TESTIMONIALS?

Whenever I am asked to write something for a company, is one of my first questions I routinely ask, "Are there testimonials?" Sometimes companies have collected them, but are not quite sure what to do with it should. Usually, however, none exists.

Testimonials Why so important? And why do you need them in your marketing tool box?

Testimonials are important because they tell your prospects and customers how others think of you.

testimonials are (usually) unbiased support, and because they are given to you by satisfied customers, without any money the hand moves to give testimonials to your products, your service and your company a lot of credibility.

And help can Testimonials to reduce the risk if you do with an "unknown" company shops.

Testimonials are easy to get - ask every customer for a testimonial after you have completed a project or a sale. The people there can give you, assuming you are a great company to make it deals.

Take testimonials on in your sales and marketing materials. They can be used everywhere, including:

>> sites. Hold together Testimonials in a field, or sprinkle them generously over> the whole site

> Print ads. Scroll through business magazines and see how other companies use

Testimonials>> Direct Mail. Use testimonials in direct mail (sales letters) and Landing Pages + + + + + + http://www.mailingpower.com

>> newsletter. Whether printed or electronic, newsletters are an ideal place to complete it with testimonials

>> brochures. Long Testimonials in the form of case studies show your prospects how your product in the "real world" actually works.

Testimonials are an easy (And not expensive) way to more penetrating power in your marketing campaigns.

Sunday, August 14, 2005

Plat Teckdecks Online

READERS VIEWS OF MARKETING E-BOOK "SENIORS MAKE MARKETS"



*** "Thank you for sending your e-book. Very interesting and commendable."
- Herbert Deichert, Heppenheim

***

"have become the way, read your e-book and find it very good."
- Monika Birkner, Frankfurt

***

. "Thank you for your PDF's book by the way I like it very much."
- André Dietrich, Velten

***

"The e-book I've already looked like it very well
glad I'm going to recommend..."
- Claudia Hüttelmayer, Vaihingen adEnz

***

"I was delighted for your theories, marketing
read speech of older people. We are your e-book" Senior Marketing
present in the portal and give seniors in talks with companies
as a useful resource. "
- Dieter Wiegel, barrier-free living eV, Hamburg

***

Sunday, June 26, 2005

Tuning A Yamaha Phazer

BRAND NEW E-BOOK FOR SENIOR MARKETING SUCCESS

has never been easier for you to attract new financially strong, sales and consumer-ready customers today! You have to know how! In my brand new Marketing E-Book: "Seniors making markets" I show you how to double with "old boys" your sales and ensure their competitiveness in the long run!

Now click on the book title link below the picture in the garden ...