Forget cliches, you value positive relationships!
matter if you do market for homes, cruises, cars and health services, the success will depend increasingly on your ability to reach the hearts of consumers and not directly to their head. I can still paint a clear picture of the future, but I can say with certainty that the market success of the Generation 50plus not by sight the Rear-view can be found.
Since the statistical age of the 50plus generation inexorably climbs upwards, in the decades has not changed much. Advertisements and other things increase the clichés, expressions are used exclusively by elderly, seniors, senior travel, old people, pensioners, retirees, residents and nursing care to identify these consumers. Models may be shown
older and more realistic, but many advertisers do not realize that it is not their words that remain in the memory of the consumer, but the images associated with words. to
Additionally, positive Images is the inclusion of positive terms and Fachausdruecke required. Expressions such as the elderly, seniors, etc. should be removed from the marketing vocabulary and conditional, to be replaced on the real Lebensgefuehl Generation 50plus agreed terms.
a term is perceived as negative, close unnoetigerweise from potential consumers.
Using a less descriptive rather than conditional on a particular stimulus responsive language, is not that complicated. If you can not communicate without using a label, your chance of greater success is unlikely.
If people do not enjoy yourself with your own Aelterwerden, it is very unlikely that they can build a relationship with older clients. How do the leaders feel in your marketing team at the question of his own Aelterwerdens?
If they describe positive experiences, they will intuitively do the right thing. If not, they will be for decades, a victim of meaningless cliches and their work will be inadequate, despite previous success with traditional marketing campaigns.
addition to the use of correct language, print, electronic and direct mail advertising will be much more effective if you use an emotional story-telling * * approach that appeals to both the heart and the mind.
Because the human mind has not to suppress desire to complete an unfinished picture, marketers must learn to use that fact to their advantage. When acting as a lever creativity of the consumer, the consumer must be allowed, not the marketer to create an image that suits his desires, needs and his aspirations.
The Internet has moved from monologue to dialogue marketing - the consumers have won back control. Customers can conveniently compare and shop from her chair, talking with like-minded people everywhere in the world and share their experiences.
Experienced clients know what is required to sell to them, and you have to make a market there go where they are expected to take place by the consumers that they get to where you want them to be. Success in the market of generation means 50 plus: building positive relationships, taking time to listen, to understand rather than to take on outdated objections.
Simply put, you have to look beyond the clichés to discover the potential of an incredible, unique differentiated market.
Copyright by Edwin E. Braatz
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