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Make all the shops that you can make?
or she wants to win in the knowledge of the demographic factor to new customers who are faithful and reliable, and have the financial resources to be able to afford your products and services?
How many shops do you do with people about 5o or older? Over 60 and older?
The market for people in the age of tires is one of Germany more than 30 million members and has a majority in the national wealth. With the oldest baby boomers who are now 57 years old, the path is mapped out to achieve is that the older population a towering above all, growth in the coming years and decades.
If you are seriously interested in launching a concerted campaign to make more sales of older consumers, I give you here are 10 tips and suggestions from business people who have successfully wooed older consumers:
01 PUT OUT THE WELCOME MAT. Too many business people give older consumers is not the feeling of being welcome. Make sure that your company has a pleasant, welcoming atmosphere for their common customers. Ask older visitors on the spot for their open and honest opinion, whether that department meets their expectations. Your answers will help you to do your job better.
02 TRAIN YOUR EMPLOYEES. Especially young people sometimes need help to understand the needs, aspirations and ways of thinking of older customers. Build a basic training program, run a full-day workshop by experts and get into the house who know what is going on and are well versed with helpful guidelines for courting older consumers.
03 DO YOUR HOMEWORK. If you do not know very much about Germany's remarkably lucrative market for people in the age of tires, do your required homework. The best information Yourself on the Internet. Look for topics like this and read about it: 50 + target group, Generation 50plus, Silver Surfer, senior marketing. Visit the Internet portals such as seniors www.feierabend.de, www.atlantic-city.de or www.seniorweb.ch.
04th Do you employ older workers. If your sales and support staff composed entirely of employees at the age of 20, 30 or early 40s, you will miss the development of the market for people in the age of tires.
Subscribe now offering jobs for times with the thought that some older people in your company. Many of the older consumers prefer to be served by older buyers. And older workers (many are already retired and looking for an interesting part-time job) are reliable and usually require less training.
05th HEAR YOU SAY WHAT SENIOR CITIZENS. If you want Einlick win in the state, as your business is with the older consumers, make casual together an advisory group of 50Plussern. Make sure that seven out of ten members of different ages, education and social background are. Older people are, on average, more complicated and diverse than younger.
06th ADVERTISING PAYS. If you are seriously interested in attracting more customers in the senior market, then you have to know it. And the most effective way to do this, the advertising in a print medium with almost no wastage. I hold myself back here, to name a specific publication.
07th HAVE MORE FUN TO WORK. If you want to order the field of elderly consumers, it is better for you to hide your gloomy assumptions and negative stereotypes. Older people are generally optimistic, there are positive people who enjoy the pleasure and in an active, vigorous lifestyles. The more your work environment exudes this attitude, the better you can older consumers as customers.
08th REMOVE roadblocks. What stops you from an aggressive, well thought out mature market campaign? Resistive senior management? Record the facts together and put it before your boss. Skeptical because of lesser importance? Make clear the seriousness of why you do this, and get distracted by your program.
09th TALK ABOUT YOUR COMPANY. No marketing program for older people is complete, you will not take long to start a PR campaign, which can accentuate the positive about your company, its services and their offers. Maybe can take on their own staff, the PR, or get professional assistance from outside.
10th KEEP IT SIMPLE. Turn your efforts, no doctorate. See if you write down your most important activities and objectives on a single piece of paper . Can Call it your senior market game plan. Win your employees for helping you that a site is in a program able to attract a large number of new customers in the coming years and to hold.
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